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Welcome

Cynarina lacrymalis, or doughnut coral

We want to help you make smart purchases that protect the earth—for people and wildlife.

Our focus is where the issues of sustainability and financial literacy meet, a subset we call consumer literacy.

Our work is imbued with the values of Intersectional Environmentalism: joy, resilience, accessibility, justice, and radical imagination.

We are guided by two sets of principles: the 17 Principles of Environmental Justice, drafted at the first People of Color Environmental Leadership Summit in 1991; and the 17 Sustainable Development Goals presented by the United Nations in 2015.

The 17 Principles of Environmental Justice

  1. Respect for Earth and All Living Things
  2. Fair and Just Public Policies
  3. Balanced Use of Resources
  4. Protection from Harmful Pollution
  5. Right to Self-Determination
  6. Accountability for Toxic Waste
  7. Equal Participation in Decisions
  8. Safe Workplaces
  9. Compensation for Environmental Harm
  10. Environmental Injustice Is a Human Rights Violation
  11. Special Rights for Native Peoples
  12. Rebuild Cities and Rural Areas in Balance with Nature
  13. Informed Consent for Medical Testing
  14. Oppose Harmful Corporations
  15. Oppose Military Exploitation
  16. Teach Future Generations
  17. Make Responsible Choices

17 Sustainable Development Goals

  1. No Poverty
  2. Zero Hunger
  3. Good Health and Well-being
  4. Quality Education
  5. Gender Equality
  6. Clean Water and Sanitation
  7. Affordable and Clean Energy
  8. Decent Work and Economic Growth
  9. Industry, Innovation, and Infrastructure
  10. Reduced Inequalities
  11. Sustainable Cities and Communities
  12. Responsible Consumption and Production
  13. Climate Action
  14. Life Below Water
  15. Life on Land
  16. Peace, Justice, and Strong Institutions
  17. Partnerships for the Goals

How We Are Organized

Lovethe.Earth is incorporated in California as two separate legal entities—as a 501c3 nonprofit and as a member-benefit general cooperative.

We operate two different organizations with complementary purposes.

  • Our 501c3 organization is formed for public benefit with an environmental education purpose.
  • Our member-benefit cooperative is formed to develop a dynamic learning platform that changes consumer buying habits.

See Intersectional Environmentalist, 17 Principles of Environmental Justice, and 17 Sustainable Development Goals to learn more.

Photo: Otakphoto via Canva/Pixabay

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