About

Our mission is to research products and companies to understand their supply chains.

We want to present our findings to consumers in such a way that it becomes easy and fun to make smart purchasing decisions.

Our platform will show consumers:

  • product composition and origins,
  • regenerative agricultural practices,
  • ethical sourcing,
  • digital traceability in supply chains,
  • carbon neutrality progress,
  • adaptability to climate change,
  • philanthropic impact,
  • and more.

Our vision is for consumers to use their everyday purchasing power to reward only those companies who demonstrate commitment to sustainable development goals.

The United Nations offers this quick video to explain what it means.

United Nations | 17 Sustainable Development Goals